Story When designing Essentials, I usually have a person in mind that I'd like to give it to. For this one, it was my son Sven. When you've got young children who are just learning how to put sentences together, you start to become aware of how often you use the word love. Saying "I LOVE PIZZA!" but then telling your 2-year old you love them too is a bit hard for them to understand - are they only as important to you as your pizza? As funny as it sounds, it wasn't until this actually happened to me that I realized how important it was to tell others we love them. On a daily basis, I'll ask Sven "Did you know daddy loves you?" His response of "yeah I know" stayed the same until just a few days ago.